Mtracking started a Facebook page for Rustlers in The Netherlands where it is brand leader in fast food take home. We grew the audience from 50 to 5,000 fans in 4 weeks through a carefully crafted campaign - a fun competition app linked to Universal's Ted film, creative Facebook ads and highly active fan page management. This was followed by a fan engagement campaign, once we had achieved an engagement level of over 30% (comparative with the biggest brands on Facebook).
We continue to build the fan base, kept active through further engaging content, apps and conversations. This is a substantial achievement in a market one tenth the size of the UK's and represents a great return on investment for our client, Irish company Kepak' and an endorsement of their switch from more traditional advertising support with all activity focused on a 98% hit rate for their core demographic.