Mtracking news

Mtracking V4

http://mtracking.com//modules/news/rss.php — Fri, 02 Jan 1970 00:00:00 +0100

Mtracking are pleased to announce that Mtracking V4 will be released in the new year. Features will include :

Customisable homepage dashboard - select which metrics you want to see where you want to see them.
GeoMap module showing the location of your visitors and the popular content that they viewed.
Promotions, now called Campaigns, can store a Cost Per Click and ROI Per Click value which can be used to generate estimated costs and profits.

Keep an eye on this news section over the coming weeks to find out details of more new features.

Search Engine Keywords Report

http://mtracking.com//modules/news/rss.php — Fri, 02 Jan 1970 00:00:00 +0100

In the Marketing section of the Mtracking Customer Portal is a Search Engine Keywords report. Previously this report simply showed the keywords that were entered before a visitor came to your site. Now the report has been amended to show you the search engine where the keywords were searched for.

Funnel and Conversion Reports

http://mtracking.com//modules/news/rss.php — Fri, 02 Jan 1970 00:00:00 +0100

Mtracking is pleased to annouce two new reports available within the Customer Portal.

Funnels

Funnels allow you to define a route through your site where you would like to see the effectiveness of your promotions at each stage of visitors' journeys. Specifically they should focus on a route through your site which is regarded by the business as being the route taken through a site to lead to a conversion.

Perhaps you could use the Funnels report to examine where your visitors are abandoning your newsletter sign-up process, or maybe you'd like to see how many of your visitors are finding their way from your homepage to your product info page and then go on to submit a request for information form? If so, create a funnel and run the report and see which promotions are providing you with the most visitors engaging in your sites contents.

Conversions

The conversion report ranks your promotions by their success rate in terms of prompting a web visitor to complete a desired action on your website. Such promotions would include 3rd party, banner, email, search engine and referral promotions. This enables decisions to be made on whether certain promotions should continue to be pursued and which should be stopped or amended.

Unlike the Funnels report, the Conversion report shows all visitors that visited the page you specify as indicating a successful conversion. To give an indication of how you could use the report, such pages might be checkout-sucess.html, signup-success.html or registration-confirmed.html.

Both Funnels and Conversions are created in the admin section of the Mtracking Customer Portal. For more information or help in setting up the new reports please e-mail support@mtracking.com, or call 0207 017 2325.

Dynamic and In-Page Tracking

http://mtracking.com//modules/news/rss.php — Fri, 02 Jan 1970 00:00:00 +0100

We are pleased to announce two new developments that further improve Mtracking:

Dynamic page views can now be re-written to appear as a static page review in your reports. This offers a new level of segmentation, allowing you to see more accurately the content that visitors to your website are viewing.
In-page tracking allows you to track clicks on your website that do not result in a new page being loaded. For example, you may like to use this to track how visitors are using flash objects on your site.
For details on how to use the above features please contact support for further details, or see the recently expanded Support section. Included here now are downloadable guides on how to make the most of Mtracking.

Deleting Promotions

http://mtracking.com//modules/news/rss.php — Fri, 02 Jan 1970 00:00:00 +0100

Admin users now have the facility to delete promotions. If you have a long list of promotions that you would like to shorten, simply log into Mtracking, click on the Admin tab and then promotions. You will see a delete icon next to each promotion.